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BEL trường học

Monday
12.00a.m 22/04/2019

WHO WE SERVED

  • To maximize awareness of Cheese Deeper product
  • To introduce CD through trial & deliver information about CD To consumer & trigger them To purchase product
  • To support sales team To expand CD coverage

The Laughing Cow (TLC) is the popular Cheese of France, widely used by Vietnamese kids. With the appearance of the new product, TLC cooperate with Delta to maximize awareness of CD product to target audience. TLC also desires to introduce CD through trial and delivier information about the product to consumer and trigger them to purchase. Moreover, TLC needs Delta to support sales team to expand CD coverage.

WHAT WE DID

  • Deliver leaflet
  • Activation at location: sampling + activities + sales + promotion to consumer

WHAT WE GOT

  • No.location: 74 locations in HCMC & HN
  • Sale: 12,333 pax
  • Sampling: 114,176 samples