COCA-COLA SOUNDWAVE 2013
Monday
12.00a.m 22/04/2019
WHO WE SERVED
Coke has been in Vietnam for years but not deep-in youth target consumer, especially in rural area. Being a brand attached with music, Coke uses this opportunity to affirm their brand being the perfect beverage for the youth all the areas of Vietnam.
WHAT WE DID
We developed for youth-target consumers of Coke, bringing the world music to rural and make a big noise - Rural activation roadshow and event.
WHAT WE GOT
- Reach 300,000 target consumers
- Reach 80,000 target audiences at the show
